😬 Your booth looked great.
Your pitch was polished.
So why did no one care?

That’s exactly what I unpacked with form specs
👉 Why “connection” beats “compression rate”
👉 And why brands that resonate often win over those that just inform

💡 Storytelling draws people in.
💡 Storytelling makes them remember you.
💡 And yes—storytelling sometimes beats a better product on paper.

We talked about the brands that stood out...
Not because they shouted the loudest.
But because they connected—with a clear, compelling narrative.

In a sea of booths and buzzwords...
🌀 It’s the story that sticks.